Journal
Notes on systems, tools, and running a founder-led business.
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How to scope work so the quote survives contact with reality
Most blown quotes weren’t dishonest — they were accurate for a picture that turned out to be wrong. How to scope so the assumptions get named instead of discovered later.
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A documented system beats a person who remembers everything
The person who remembers everything feels like an asset right up until they’re unreachable. Why a documented system beats even a great operator on the metrics that matter.
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What “running by ear” actually costs a growing business
“It mostly works, we just have to stay on top of it” is the sound of a business running on memory instead of process. Here’s what that actually costs, and where it shows up first.